17
Jun
This is my article about buzz marketing on Outlet tabloid (No 15 / June 2008). Like most of my article in various media, this article was also written in Bahasa Indonesia. I splited my blog since June 2008, where all articles in media were moved to this blog (click here). So, you could find the complete article here.
Thank you for Mbak Nyiur from Outlet for inviting me to write on this tabloid … Happy reading …
………. Saya mengalami kesulitan untuk menterjemahkan kata-kata “buzz marketing’ ke dalam Bahasa Indonesia. Intinya adalah, bagaimana kita menciptakan agar produk kita selalu menjadi buah bibir atau pembicaraan orang karena reputasinya yang baik, misalnya harga, layanan, kualitas, dan sebagainya. Tetapi jangan sampai terjadi buzz atau buah bibir akibat reputasi yang jelek. Jika ini terjadi, efeknya pun sangat menyakitkan, kita bisa dijauhi pelanggan dalam waktu yang singkat, karena efek negatif itu akan berdampak kepada hilangnya kepercayaan pelanggan kepada kita ………. ()
Filed Under » Marketing | No Comments »
1
Jun
Happy Birthday, Honey …
Author: Riri Satria
Happy birthday, Honey
and faithful thank you
for the love we share
all the way of life
and now Raihan & Nadya
come to our life along
to share the happiness
may Allah always bless us
with grace and happiness
all the way we belong … ()
Filed Under » My Family Story | 3 Comments »
28
May
Menguji Kesetiaan Pelanggan
Author: Riri Satria
This is my article about customer value proposition on Outlet tabloid (No 14 / Mei 2008). Like most of my article in various media, this article was also written in Bahasa Indonesia. This is my fourth article for this media. Thank you for Mbak Nyiur from Outlet for inviting me to write on this tabloid … Happy reading … ()
MENGUJI KESETIAAN PELANGGAN
Oleh : Riri Satria
Mengapa kita perlu memahami pelanggan ? Nah, anda tentu sudah maklum, ada pelanggan yang loyal, tetapi ada pula pelanggan yang berpaling ke lain hati. Mengapa ada pelanggan yang loyal ? Mengapa ada pelanggan yang berpaling ke lain hati ? Mengapa ada orang yang berbisnis dan pelanggan loyalnya semakin bertambah ? Mengapa ada pula orang berbisnis tetapi selalu ditinggalkan pelanggannya ? Semua pertanyaan tersebut hanya memiliki satu kunci jawaban, yaitu memahami pelanggan, sekali lagi tepatnya perilaku pelanggan. Read the rest of this entry »
Filed Under » Management, Marketing | No Comments »
26
May
Performance Management System Discussion at BOB PT BSP - Pertamina Hulu
Author: Riri Satria
Today, we (People Performance Consulting team, me, Christian Siboro, and Vani Virgayanti as assistant consultant) were proud to be invited to conduct a discussion on performance management system at Badan Operasi Bersama (BOB or Joint Operation Body) PT. Bumi Siak Pusako (BSP) and Pertamina Hulu. This BOB is a oil exploration company in Siak - Riau province. This discussion was placed in Siak, the operation base of BOB, about 2 hours by car from Pekan Baru. This place was operated by Caltex Pacific Indonesia (CPP) before. And now, Caltex is known as Chevron.
The consultant team (left) : Vani, Christian, and me, and the participants (right).
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Filed Under » HR Management, Management, Organization, Performance | No Comments »
25
May
The Bridge of Siak Sri Indrapura
Author: Riri Satria
Just now, I had a chance to visit the bridge of Siak Sri Indrapura during my business trip to Siak. When visiting this bridge, I remember a few years ago, when my brother Robby decided to go to Siak after his graduation from civil engineering Bandung Institute of Technology. He will be one of the engineers for this bridge development. He was there for about 2 years, and he told us so many things about this bridge development process. Of course, I had no clue at all about that, because I am not a bridge engineer anyway.
Tonight, I saw all the things he told me years ago. The bridge is so beauty, specially under the light in the night. I made a phone call to Robby, just to tell him that I was passing … ha ha ha … this is great Bro ! ..
Unfortunately, since it was night, I could not take any good pictures … and these are some shots … please enjoy. Thank you for Ismadi from Bumi Siak Pusako that become our tour guide to Siak tonight, and we had a nice coffee on the riverside …
… talking to Robby, “I am passing your bridge, Bro !” … thanks to Ismadi for taking this picture, and in the backward, Vani is admiring the bridge …
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Filed Under » Pekanbaru / Riau |
